SEO/SEM/Internet Marketing Services
SEO, or short for Search Engine optimization, is a highly productive and important marketing strategy which requires the understanding of the current formulas used in web searching by the leading search engines. SEO listing and ranking depends on two factors: original content containing relevant keywords and link popularity, which is the number of pertinent incoming links to a website. Other factors include the navigation structure of the site, how contents are coded or displayed, programming, and the way the site is displayed on search engine results.

Why Should You Need SEO?

A properly optimized website is equally important as giving the web page a good design and better functionality of programs. Potential customers will always look at a company’s website and make a first impression from there. Customers who are looking for a certain product or service will always look for the website. Recognition of the website will only happen if the website will be displayed prominently on the top search engine results based on the keywords entered.

Lx Web Solutions SEO

At Lx Web Solutions, our initial step will be to analyze the website and formulate a plan for the website to make use of keywords effectively for search engine results. Our strategies for SEO and the procedures we employ are proven through the many successful campaigns intended for our valued clients. Our primary goal is to make our client’s website gain more attention and more visitors for the productivity of their online business.

When you build websites with us, we develop it into search engine friendly pages. This may not guarantee great rankings, however, it does guarantee that your page will be found in and indexed by major search engines.

The process for Search Optimization includes:

• Strategy Development. Lx Web comes up with a strategy, based on the requirements of clients, to ensure success and longevity of search engine marketing.
• Software recommendations. The search marketing is filled with not just hundreds, but thousands of software solutions that help analyze, track, and improve your page rankings. We employ the most effective tools for strategy, internal resources, environment and most especially your budget.
• On-Page Optimization. Performing an in-depth analysis of the on-site optimization on your website where we can determine which areas need to be improved. The following on-page activities will be performed on your website.

Website Review

Review & Assessment of targeted keywords

Keywords to be optimized

Initial Website Analysis Report

Optimization of Titles & Meta-tags

Optimization of HTML source code

Alt tag & Hyperlink Optimization

W3C Validation for Homepage (Suggestions of validation would be given. Implementation by clients end)

Keyword Position Check for the website in Google, Yahoo, Bing, other if required.

Creation of New Search Engine Optimized pages over 6 months, if needed.

Google Sitemap Creation (XML)

Google Analytics Account Creation

Google Webmaster Account Creation

Yahoo Sitemap Creation (XML)

Robot.txt Creation

• Link Building -Lx Web Solutions search engine optimization experts can generate high quality and natural links through our efforts in link building. Our link building efforts are not set on auto-pilot. Instead, we meticulously craft content, pitches, and submissions with your product and services brand and web success in mind. Submission of your web site to many search engine friendly directories will be done manually to give better standards to your site when it comes to link building.
• Local Search Optimization. Lx Web, together with GEO targeting, works to optimize and gain better rankings in local search engines as well as language specific engines. Our company will submit your page to local search engines and directories such as Yahoo Maps, Google Maps, Switchboard.com, Local.com, 411, CitySearch.com and many more, while putting your page a step above all your competitors so your site will become more reputable.
• Social Media Optimization/Networking. The services for Social Media Marketing at Lx Web will put your company in a position to tap into the two-way conversation which naturally happens between you and all your clients. The activities below are part of Lx Web’s social media optimization.

Personal Social Networks (Facebook, Twitter). Lx Web creates social networks while participating and discussing relevant information about your company. We handle your social media profiles to draw in more customers.

Blogs and Forums/Discussion Boards.Lx Web develops strategies to create your own space to promote your brand in blog communities. This would include creating productive ideas for blog posts, blog commenting on other blog sites to build awareness, and other relevant, and creative ideas.

Social Bookmarking. Social bookmarking allows for the organization of bookmarks for many of your favorite sites and organize them using tags. You can generate quick inbound links to your site with bookmarking, to get more traffic, visibility and also helps your site get better rankings for all the relevant keywords used as tags.

Sites for photo sharing is also a great strategy to promote your brand since images of your products and services will be shared to allow visibility. Photo sharing websites are highly indexed by many of the major search engines which in turn will help you index your photo page in search engines and allow better rankings to take place.

Presentation Sharing. We can bring your Powerpoint presentations live, promoting your brand online while generating inbound links to your website to help you get better rankings on search engines. Zoho Show, Scribd, SlideShare, SlideAware and SplashCast are among the most popular hosting services where you can upload your PPT files on the web.

SEO professionals from Lx Web create promotional pages for your business in Squidoo or Hubpages so your brand can have increased awareness which in turn contribute to the profitability of your business.

Video Optimization. Video Optimization is now as necessary as other aspects of SEO. Videos can definitely increase website traffic, and promote your brand effectively as well as improve your search engine results ranking.

Press Release Submission. Promoting yourself and your company is another way that you can achieve success in your business. You can accomplish this through properly written and promoted press releases.

RSS Submission. Using RSS feeds, you can ensure more exposure and enhanced visibility for your blog.

Lx Web Solutions will help you increase the site traffic and search engine rank of your online business. The expertise delivered by our copy-writing and technical personnel enables us to successfully fulfill the needs and expectations of companies, like yours, that have complex websites in a world where there is tough competition.